There are few customer service emails more common in denim retail than this one: "I washed my new jeans once and they turned my white sofa blue." The assumption is always that the jeans are defective. Almost always, they are not. Indigo bleeding is a built-in property of how denim is dyed — and once ...
Ask any denim retailer what quietly eats their margin and the answer is rarely price. It is returns, bad reviews, and repeat complaints about jeans that faded after two washes, shrank an inch in the dryer, or lost their shape at the knee. Almost all of that damage happens at home, in the customer's ...
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