Two denim swatches sit on the table. Same indigo shade, same width, same delivery date — and one costs almost twice as much per metre as the other. A buyer who shops by colour takes the cheaper one and finds out three months later, when the first bulk run arrives with collapsed waistbands, twisted ...
If you have ever seen a pair of jeans with sharp honeycombs behind the knees, whiskers across the thighs and a one-of-a-kind patina, you have already met raw denim. Unlike pre-washed jeans that leave the factory with a "used" look, raw denim (also called "loom state" or unwashed denim) starts dark, ...
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